Marketing Articles Do They Know You Exist? Cost effective marketing It often is hard to believe that not all of our clients remember us or realize that we offer far more services than they used.  To make sure that you are the one they go to when they need more work or their friends need a referral it is important to stay in regular communication with our past clients Reaching Out Effective marketing Rather than putting our marketing efforts solely into advertising, we need to view marketing from a broader perspective that includes public relations and direct marketing. The Goldmine in Your Backyard Marketing to and through your customers We so often are so intent on finding new customers or clients that we forget to look at those we currently have or those who we have worked with in the past. Doing the Impossible It is possible to get more work The message we have gotten from recent surveys is quite clear.  Most of you want to get more work, make more money or both.  Don't Break My Heart Create a successful marketing campaign There is no doubt that we need to do marketing to grow our businesses.  However we also need to find the right marketing opportunities for our specific circumstances. The Secrets to More Work Marketing yourself - encourage word of mouth We all love word of mouth, but we sometimes forget to encourage it.  Rather than assume our clients, friends and business associates know that we would love referrals, it is important to remind them.  Well Kept Secrets Making your business known through public relations and marketing Although keeping a secret is important when dealing with friends, it is not the way to grow your business.   Do They Really Care About You Using a marketing plan to avoid spur of the moment decisions To avoid getting caught up in the latest great deal that can cost more than it is worth, we should have a marketing plan and be willing to carefully research any new opportunities before taking the plunge. Who Do You Know? Using Facebook and other social media in word of mouth marketing Build word of mouth marketing through Facebook and other social media. Should've Listened to You Creating effective public relations and marketing plans Even though it may seem hopeless, it isn't too late to change your future, but it does mean putting together an effective public relations and marketing plan.  Consistency in Marketing Become known through consistent marketing and referrals Rather than a one-shot marketing venture, you can become known and achieve results in marketing by consistently communicating to your clients and prospects. Creating Mystery in Marketing Use mystery to increase public relations and marketing results By introducing mystery in your marketing you will encourage others to reach out to you. Tightening Our Belts Cutting back without reducing your marketing Although we may need to cut back, it is still possible to implement cost effective marketing. Home | Services | Fan Club | Successes | Schedule | Articles | Contact Us Ideal Consulting You work hard.  You are knowledgeable in your field. You are an expert at what you do.  You are a professional. You deserve to make more money and have the time to enjoy the fruits of your labor. Ideal Consulting will help you achieve your goals, become more profitable and have more time for yourself and your family.   Copyright © 2000 - 2012 Ideal Consulting Services, Inc.