Do They Know You Exist?Cost effective marketingRecently I have discovered that many businesses have stopped doing some of the most cost effective marketing that is out there. What I am talking about is the simple concept of communicating to your client or customer base.There are a lot of reasons to stay in touch, or if you are out of touch, to get in touch. If you did work for them recently, they may have friends or family to refer, or they may need more work. What about those clients that you have lost track of? Obviously, they may also need more work. Unfortunately if you have not been in recent communication with them, they may actually have forgotten about you. They may not know that you are still in business. They may not be aware of the full range of your services. If you did one project or service for them, they may think that is all you do.Unfortunately I have had people tell me they did a particular project for someone, and then sometime later found out that their client called someone else to do another project. The reason was "I didn't know you did that." I have also heard that previous customers have said something like "I didn't know you were still in business."To request a complete copy of this article, click here.
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Do They Know You Exist?
Cost effective marketing
Recently I have discovered that many businesses have stopped doing some of the most cost effective
marketing that is out there. What I am talking about is the simple concept of communicating to your client
or customer base.
There are a lot of reasons to stay in touch, or if you are out of touch, to get in touch. If you did work for
them recently, they may have friends or family to refer, or they may need more work. What about those
clients that you have lost track of? Obviously, they may also need more work. Unfortunately if you have not
been in recent communication with them, they may actually have forgotten about you. They may not know
that you are still in business. They may not be aware of the full range of your services. If you did one
project or service for them, they may think that is all you do.
Unfortunately I have had people tell me they did a particular project for someone, and then sometime later
found out that their client called someone else to do another project. The reason was "I didn't know you did
that." I have also heard that previous customers have said something like "I didn't know you were still in
business."
To request a complete copy of this article, click here.
Ideal Consulting
You work hard. You are knowledgeable in your field. You are an expert at what you do. You are a professional. You deserve to make
more money and have the time to enjoy the fruits of your labor. Ideal Consulting will help you achieve your goals, become more
profitable and have more time for yourself and your family.
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