Creating Mystery in MarketingUse mystery to increase public relations and marketing resultsAnyone who has ever read a mystery novel or watched a mystery movie knows how engrossed you get. A good mystery novel is called a page turner for good reason. Imagine reading or watching the story where you know the ending before you begin. I am sure you will agree that it just wouldn't have the same effect. Although I am not suggesting that your marketing resemble a detective novel, I would like to explore the possibilities of using mystery in your marketing efforts. We have all seen marketing messages that contain enough mystery to make us want to know more. On the other hand, we have also seen messages that tell us so much that there is no need to contact the business to find out more about their products or services. Obviously there are situations where you might want to use either of these. Just keep in mind that good marketing will create some type of reach, even when you are not trying to create mystery. Whether you are creating a public relations piece, doing direct marketing, or even advertising, it is always best to create enough mystery so that those reading it will want to contact you to find out more. If you think about your purpose in marketing, I am sure you will agree that you would like your prospects to contact you for more information. Obviously if you give them too much information they will not have the need or inclination to contact you. To request a complete copy of this article, click here.
Home | Services | Fan Club | Successes | Schedule | Articles | Contact UsIdeal ConsultingYou work hard. You are knowledgeable in your field. You are an expert at what you do. You are a professional. You deserve to make more money and have the time to enjoy the fruits of your labor. Ideal Consulting will help you achieve your goals, become more profitable and have more time for yourself and your family.
Creating Mystery in Marketing
Use mystery to increase public relations and marketing results
Anyone who has ever read a mystery novel or watched a mystery movie knows how engrossed you get. A
good mystery novel is called a page turner for good reason. Imagine reading or watching the story where you
know the ending before you begin. I am sure you will agree that it just wouldn't have the same effect.
Although I am not suggesting that your marketing resemble a detective novel, I would like to explore the
possibilities of using mystery in your marketing efforts. We have all seen marketing messages that contain
enough mystery to make us want to know more. On the other hand, we have also seen messages that tell us
so much that there is no need to contact the business to find out more about their products or services.
Obviously there are situations where you might want to use either of these. Just keep in mind that good
marketing will create some type of reach, even when you are not trying to create mystery.
Whether you are creating a public relations piece, doing direct marketing, or even advertising, it is always
best to create enough mystery so that those reading it will want to contact you to find out more. If you think
about your purpose in marketing, I am sure you will agree that you would like your prospects to contact you
for more information. Obviously if you give them too much information they will not have the need or
inclination to contact you.
To request a complete copy of this article, click here.
Ideal Consulting
You work hard. You are knowledgeable in your field. You are an expert at what you do. You are a professional. You deserve to make
more money and have the time to enjoy the fruits of your labor. Ideal Consulting will help you achieve your goals, become more
profitable and have more time for yourself and your family.
Copyright © 2000 - 2012 Ideal Consulting Services, Inc.